Observation

Not to get all...Rooney-esque on you guys, but has anyone seen the Cymbalta commercial? Cymbalta is some kind of drug for treating depression along with its somatic side-effects...but I wonder about the marketing strategy.

Basically, the commercial voiceover states that depression 'hurts everyone' while the accompanying montage is of kids, pets, and spouses looking on sadly. Just in case you're not getting it, the music consists mainly of minor piano chords.

If I were clinically depressed, I'm not sure that being reminded of how much my depression sucked would be helpful in driving me toward treatment options.